'Milking Profits: How Nestle Puts Sales Ahead of Infant Health' (© December 1999)
Milking Profits offers an inside view of the hidden but common sales practices of a giant trans-national company. Syed Aamar Raza, a former salesman of Nestle Milpak Ltd, reveals the company's strategy to buy the doctors' loyalty, persuading them to promote commercial products rather than life-saving breast milk. The report exposes Nestle's unethical marketing practices in Pakistan to increase its sales in violation of the International Code of Marketing of Breastmilk Substitutes. British Medical Journal; The Times, England; The Western Mail, Wales; The Herald, Scotland; The Guardian, England; The University News, Cambridge University; The Dimanch, Switzerland; The Stern, Germany; The FACTS, Germany; The Health Summary, UK and The Multinational Monitor, USA, carried the story.
Milking Profits can be downloaded free of charge from the Network's website. (see fifth item on this page for a PDF copy of 'Milking Profits' ).